Simple Yet Powerful SEO Tip – Website Architecture
Disclaimer: I don’t consider myself as an SEO expert… I’m just here to share a few things that I’ve picked up over time that I think has worked out for me!
In our previous discussion, we discussed the concept of “Long Tail Keywords”. These are basically strategic keywords or keyword phrases that best describe the topics of your Weebly website. (Click here if you want a quick review – Anchor Text)
Once you have determined your strategic keywords or keyword phrases are, make sure you dedicate one entire webpage to each of your keywords or keyword phrases. When you start creating backlinks using anchor texts based on your keywords, the backlinks will point directly to the page with the specifically assigned keyword / keyword phrase. This is also considered as a “deep link” which is helpful to your search engine rankings.
Consider this. If your Weebly website is about workout routines, you may want to have a higher level introduction or landing page for your website. But as you dig a bit deeper, you may want to dedicate separate subpages about exercises for biceps, triceps, chest, back, quads, etc. You get the idea.
And for each of these pages, you can write articles on back exercises (for example) on E-zine or other fitness forums, then backlink your discussion post to your Weebly website’s subpage dedicated to “back exercises”, with “back workout” as your anchor text keyword.
Are you following me? From a discussion article about back exercises, anchored in someone else’s webpage (that’s relevant to back exercises of course) using anchor text of “back workout” to link to the back exercises subpage on your Weebly website. Easy as pie.
With some efforts, each webpage of your website will be focused on its very own specific keyword or keyword phrase. You can then start creating backlinks with relevant anchor texts linking back to these subpages. Essentially, each subpage of your Weebly website will be search engine optimized on its own.
If you structure your Weebly website this way, your chances of achieving higher rankings on each of your strategic keywords or keyword phrases will be much higher. This is a very focused approach, and will yield plenty of organic / free traffic from all your strategic keywords, if executed properly.
There are many other ways to drive traffic to your website. Buying advertisements such as Adwords (Pay-Per-Click), contextual advertising, email marketing, etc. But those topics are beyond the scope of this discussion, and are definitely worthy of being discussed separately. Perhaps another time…
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